The team behind Oreo's marketing campaign on the night, 360i, did an incredible job. Not long after the lights went out - after Oreo's advert had already been aired - the official Oreo Twitter page released this advert:
This is the age when brands have to start interacting with their users - and by interacting with those who were watching the Super Bowl, they garnered a huge amount of interest. When I retweeted it last night, it had 46 retweets. 15 hours later, it has nearly 15,000 retweets.
